The Mum Tribe
The Mum Tribe is a brand focused on empowering and uplifting mums through content that is built around community and supporting one another through the journey of motherhood. The Mum Tribe approached us to raise brand awareness, increase engagement organically and build their eCommerce to improve sales of products for mums and bubs. It has been an incredibly inspiring project for us to work alongside The Mum Tribe.
Through a detailed digital action plan, we aimed to create a brand identity that elicited feelings of nurturing and embodying the beauty of motherhood. Influenced by The Mum Tribe blog and overall ethos, we designed a new logo and created social media content that was shaped around relatability and normalising experiences of being a mother.
To optimise their eCommerce, we aided in the promotion of newly released affirmation necklaces. We captured quality images that met the aesthetic of The Mum Tribe and used this across our social media content and ad strategy. Further promoting and increasing sales, we built a successful Shopify account to make for an engaging and easy shopping experience.
Branding + Identity + Photography + Videography + Strategy